1. Case Study about Ford Fiesta from Influence Marketing for Dummies. In 2009 Ford paid 100 regular people to be influencers and test out the Ford Fiesta all expenses paid for 6 months. The results were 6,000 presales of the car, 40 million impressions, 50,000 pieces of content, and 6.2 million Youtube views. (BTW I don’t recommend the book).
2. I got a subscription box called Sparkle, Hustle, Grow where they send 5+ business items to you. I love it so far. The box I just got had a free subscription for a month of Planoly which is an Instagram publisher. There is a discovery tab to view other people’s posts and repost them manually, but many people don’t want there photos published without first asking them, so I’ve settled on Grum instead. Grum publishes the posts automatically for you, unlike Planoly. I’m not sure if the box is worth the investment. Still want to try it out? Get a subscription of Sparkle, Hustle, Grow here.
3. Find top marketing articles here.
“Engage rather than sell … Work as a co-creator, not a marketer.”
Tom H. C. Anderson, market researcher