Keep your Hairy Arms

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Keep your Hairy Arms

By industry standards 6'2'’ is too tall to be a model which made it difficult for people to cast me. Fudging my actual height to 6’0’’ instead got my foot in the door, and once they met me they overlooked the height. Had my agency represented me at 6’2’’ the castings would have been scarce.

There is no exquisite beauty… without some strangeness in the proportion. — Edgar Allan Poe

Working with a male model who was shorter than me proved to be difficult. For a video, the creative team had to be clever in the video shots, much like when Brooke Shields(5'10’’) in the movie Blue Lagoon where she had to do a walking scene next to Chris Atkins(5'6’’). They had her walking in a ditch next to him so she would appear shorter than him.

That’s one strike. The second strike is clothing would be too short on me. I got a casting from a company from Mexico for a coat photoshoot. They tried the clothes on me and their coats were too short!

Kristina Brockmann for Scott McFarland

Kristina Brockmann for Scott McFarland

Hairy Arms are a selling point

A New York talent scout once told me that he got his big break, get this, all because he said no to shaving his arms as requested by his agency. He said your unique characteristics are what set you apart and get clients to hire you. I was unique in the way I looked, but also my height was what set me apart.

So yes, your uniqueness can actually hurt you, but it can also be something that lands you a really big client.

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Weekend Finds #10

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Weekend Finds #10

1. Case Study about Ford Fiesta from Influence Marketing for Dummies.  In 2009 Ford paid 100 regular people to be influencers and test out the Ford Fiesta all expenses paid for 6 months.  The results were 6,000 presales of the car, 40 million impressions, 50,000 pieces of content, and 6.2 million Youtube views.  (BTW I don’t recommend the book).

2. I got a subscription box called Sparkle, Hustle, Grow where they send 5+ business items to you.  I love it so far.  The box I just got had a free subscription for a month of Planoly which is an Instagram publisher.  There is a discovery tab to view other people’s posts and repost them manually, but many people don’t want there photos published without first asking them, so I’ve settled on Grum instead.  Grum publishes the posts automatically for you, unlike Planoly.  I’m not sure if the box is worth the investment.  Still want to try it out?  Get a subscription of Sparkle, Hustle, Grow here.  

3. Find top marketing articles here.

4. How I Reach 1,000,000 Impressions A Month on Instagram.

5. Book Recommendation - The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly.  

6. Follow my blog with Bloglovin.

7. Link Building for Local SEO.

 

“Engage rather than sell … Work as a co-creator, not a marketer.”
Tom H. C. Anderson, market researcher

 

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Weekend Finds #9

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Weekend Finds #9

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Entrepreneurs are Information Junkies

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Entrepreneurs are Information Junkies

We all consume media.  

But what exactly are you consuming every day?  Are you using this to your advantage?

Take an inventory of what you are consuming in just one day.  What did you consume today in media?  A bunch of Facebook videos?  The news channel on your TV about the latest crimes?  A video game?  Music?

But not just what, but how much media?

You're not alone.  I too love a good funny video.  At one point my media consumption was nothing but video games.  But what was I accomplishing in that? 

I was a professional model in San Francisco for three years and during the beginning of my career the 1 1/2 hour commutes would weigh me down.  I would listen alone to nothing but music.  That was a lot of time for music.  3+ hours in a day.  

That’s until I discovered the wonderful world of Podcasts.  Learn and listen about a topic of your own choosing from the experts!

I was hooked.  The Tim Ferriss Show, Freakonomics, and Recode Replay were among my top choices. 

Nicole Smartt, Owner of Star Staffing in Sonoma County, wrote in her book to “Become an Information Junkie”.  She advises that you read and invest in your learning.

Nicole, like me, never finished college.  We took community college classes and weren’t able to afford continuing our college degrees.

"It’s important, whether you go to school or you don’t, that you keep learning."

Begin consuming media differently and become a true Information Junkie like I did.  I picked up the book The Power of Habit. The Shoe Dog. Never Eat Alone.  Be Your Own Mentor.  David & Goliath.  

Just Google “Never Eat Alone quotes” and you’ll get a plethora of advice from Keith Ferrazzi. 

And I am not just talking podcasts and books.  I’m also saying MOOC’s - Massive Open Online Courses are worth your time.  Challenge yourself to learn something new!

Try edx.org and coursera.org to start. 

So Information Junkies, what do you read and listen to?  

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Weekend Finds #8

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Weekend Finds #8

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Weekend Finds #7

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Weekend Finds #7

It’s good to learn from others... but deep down we’re still rebels, risk takers. We like being challenged by life and being faced with the question ‘What do we do next with this gift we have?’ Planning and preparation is only part of it. Guts, soul and fire are also invaluable weapons.
— James Hetfield for The Red Bulletin

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Weekend Finds #5

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Weekend Finds #5

To be successful, you must match the way you market your products with the way your prospects learn about and shop for your products.
— Brian Halligan, Hubspot

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Weekend Finds #4

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Weekend Finds #4

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Redbubble uses dancing to sell clothing

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Redbubble uses dancing to sell clothing

Redbubble marketed their clothing by getting dancers to wear the merchandise while dancing their hearts out.  They could really push this idea further by making a catalogue with dancers.  I was surprised to see that they were outside instead of in rooms full of art, but maybe they thought that was too much?  Either way, it would have been great to see some of their print art on the walls.  

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